While the Web3 market is highly exciting, Web3 project founders often face significant challenges in marketing, particularly in user acquisition, retention, and monetization. Many founders struggle to market their ideas and products to a broad and relevant audience. This is where Aylab comes in to address these issues.
In an exclusive interview with All Spark Research, at the Founder’s Room on X, Wali, Co-Founder of Aylab, highlighted how Aylab is innovating in the Web3 space with a more efficient and data-driven marketing approach, as well as the challenges faced in this rapidly evolving industry.
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Aylab is a company that helps acquire users for Web3 projects, particularly through mobile games. Through Gamifly, Aylab has published Web3-based games that have been downloaded more than 5 million times and have over 2.5 million unique active wallets. With this user base, Aylab has generated more than 50 million on-chain transactions for its partners, including Base, Mantle, OpBNB, SKALE, and others.
Aylab has launched Aylab Traffic Loop, a network that allows non-Aylab mobile games to display ads integrated with smart contracts. Aylab leverages the power of smart contracts and proprietary algorithms to drive on-chain growth for advertisers and developers. Aylab enhances brand presence through highly targeted campaigns and first-party data collection.
How Did Aylab Start, and What Is Its Background?
Initially, Wali and his co-founder built several games. While developing these games, he realized how difficult it was to reach Web3 users. Google and Facebook were ineffective in this ecosystem. He sought a solution by talking to various ad networks and discovered a significant gap in the market.
By the end of 2023, Aylab was established and began building its own ad network and advertising exchange. Aylab developed its own algorithms and had a large supply of games it had created. By December, there were 15 million active users in the ecosystem—10 million from Aylab’s own apps and the rest from other apps using Aylab’s SDK. Aylab also provided around 100,000 users to crypto exchanges and collaborated with major projects, including Sui and Bybit.
How Is Aylab Different from Conventional Digital Advertising Like Twitter and Google?
Unlike Google, Facebook, or Twitter, Aylab allows advertisers to target users based on their crypto preferences. If advertisers place ads on conventional platforms, only about 10% of the audience is truly relevant, and within that percentage, only a small fraction is genuinely interested. This results in many wasted impressions.
In contrast, Aylab uses first-party user data, Telegram, Twitter, and TikTok to target ads more effectively. Aylab ensures ads reach genuinely interested users. Additionally, Aylab implements a pay-per-outcome model instead of an impression-based model. With this approach, advertisers only pay when there is actual engagement, such as clicks or conversions.
Unlike Twitter, which relies on a single platform, Aylab connects all mobile users to Web3 by integrating various mobile applications. This reduces competition for user attention and offers a more scalable solution.
How Does Aylab’s Ad Network Work?
Aylab is similar to Google Ads, but for Web3. Advertisers simply upload banner or video ads, define their target audience, and Aylab’s system displays these ads in relevant applications. If users within the ecosystem open an app and match the target audience, they will see the ad as a banner and can click on it to go to the destination page.
Aylab has collaborated with major projects, including Sui and Bybit. They help Web3 projects grow with more precise marketing strategies. Aylab successfully generated 400,000 Twitter followers and 3 million Telegram members for a meme coin project in just one month.
Challenges Faced by Aylab
Web3 moves extremely fast—what takes four years in other industries can happen in just six months in Web3. Popular platform trends shift rapidly, such as Telegram Mini Apps, which were once booming but may now be fading.
In the fast-growing Web3 industry, where new projects emerge daily, marketing challenges become increasingly urgent for project founders. Based on this, Aylab believes that Web3 adoption should focus on user experience. Users should not need an in-depth understanding of blockchain technology to interact with Web3-based products—just as people don’t need to understand how the banking system works to use a credit card.
Aylab’s Solution: Aylab Traffic Loop (ATL)
As a Platform-as-a-Service (PaaS), ATL integrates various consumer applications to create a globally diversified user base for Web3 ecosystem partners. For developers, Aylab simplifies infrastructure complexities and the onboarding process, allowing them to maximize ad spending revenue and focus on building the best Web3 products.
Additionally, Aylab develops AI-driven consumer-based algorithms to enhance user targeting precision and introduces smart contract-based advertising solutions to improve marketing effectiveness and efficiency for clients. With AI, complex processes are simplified to facilitate broader Web3 adoption.
The Future of Aylab
The combination of smart contract-based advertising, Aylab’s wallet infrastructure, and Aylab’s core algorithm enables highly precise targeting, reducing marketing costs. Aylab also continues to support crypto-native marketing strategies such as airdrop campaigns, task-based campaigns, and giveaways, all of which can scale effectively. By providing scalable and efficient marketing tools, Aylab is ready to become the go-to platform for Web3 projects looking to build communities and acquire users.